About Us

I founded BRIMĀ to solve a personal frustration—I couldn't find a durag that stayed on during sleep or remained dry during workouts. After six years of complaining to family and friends, I decided to take action. I knew I needed a durag that not only looked great but also excelled in performance and functionality!

With my love for problem-solving and leveraging my career expertise in design engineering, product development, and sourcing, I devised a rigorous approach to design, develop, test, and validate a practical headwear for active and leisure wear.

We then fully launched in April 2024, with a non-negotiable commitment to ethical sourcing and sustainable manufacturing. This commitment is represented in each piece of our headwear, which is inspected, measured, and tested before it reaches you.

As a proud native of The Gambia, BRIMĀ is named after my great-great-grandfather. According to folklore, he was a visionary advisor to leaders in the 19th-century Senegambia region. We carry the roots of BRIMĀ through each colorway name, representing a story around the magical people and places across the continent of Africa, the motherland, and roots of BRIMĀ.

Join us on our journey to redefine athleisure and headwear as we elevate your everyday experiences! Welcome to BRIMĀ, where style meets function and performance takes center stage.

Much love & blessings,

Ebrima Badjie | Founder & CEO