Origins

It all began with late-night sessions in my Seattle apartment, turned into months of obsessing over headwear construction—from the technical fabrics to stitching patterns.

Like many of us who take pride in our hair care, I found myself constantly compromising between style, function, and performance when it came to durags—especially during my workouts, soccer games, or when they would fall off during sleep.

With my love for problem-solving, I devised a "Concept of a Plan." I wanted to create a durag that honored my African heritage while embracing modern performance technology for headwear.

BRIMĀ was born from this passion—a bridge between my proud roots and the innovative spirit that drives me as an engineer.

As a proud native of The Gambia, BRIMĀ is named after my great-great-grandfather. According to my mom, he was a visionary advisor to leaders in the 19th-century Senegambia region. Inspired by his legacy, each colorway name represents a story around the magical people and places across the continent of Africa, the motherland, and roots of BRIMĀ.

Though we're less than a year old (launched April 2024), we're already reimagining what athleisure headwear can be!

I'd love for you to be part of this journey as we strive to push the boundaries of what's possible for our everyday wear.

Blessings,

Ebrima Badjie | Founder & CEO