Mission
Why BRIMĀ?
Hey fam! I'm Ebrima, founder of the "Concept of a Plan," better known as BRIMĀ. Let me share why we're reimagining headwear for the modern era while respecting our cultural roots.
Embracing Evolution
First, let me be clear: traditional durags & wave caps will always have their place in hair care. They're iconic, effective, and part of cultural heritage across Afro-hair types. But I believed that we could build upon this foundation to create something that adds even more value to your daily routine.
The BRIMĀ Difference
When I designed our collections at shopbrima.com, I focused on solving real problems I experienced with traditional headwear:
Performance Collection
- Sweat-resistant materials that actually keep your hair dry during workouts
- Breathable construction to stay cool when active
- Secure compression that doesn't budge during activities
- UPF 50+ protection because we care about your skin too
Leisure/Comfort Collection
- Anti-slip technology that keeps your headwear in place especially during sleep
- A squeeze & slide system replaces traditional ties with a tab
- Line-free design because nobody wants forehead marks
A Personal Note on Our Durags
Yes, our designs are different. We understand that trying something new—especially with hair care—requires trust. That's why we've carefully considered every detail and continue to refine our design based on your feedback. Our durags aren't here to replace traditional ones; they're simply another option for when you need that extra bit of functionality and performance.
Whether you're hitting the gym, maintaining your waves overnight, or just going about your day, our goal is to design headwear that adapts to your lifestyle while sustaining the core purpose of protecting and maintaining your hair.
Innovation With Purpose
During my early career days, senior colleagues emphasized listing all requirements for a part or system before designing it. I've carried these principles from aerospace engineering to apparel design in creating BRIMĀ headwear.
Tested, Refined, and Proven
With my background in design engineering & strategic sourcing, I ensure that every BRIMĀ headwear meets the highest quality standards. Each piece is thoroughly tested, measured, and inspected to guarantee the quality and performance you deserve.
Ethically Sourced & Sustainable
We believe in doing things the right way. From sourcing materials ethically to manufacturing with sustainability in mind, every BRIMĀ headwear is crafted with respect for both the environment and the people who wear them.
Join Our Journey
We're pushing boundaries because we believe in the potential of improvement. If you're looking for headwear that combines both tradition and innovation, I personally invite you to give BRIMĀ a try.
-Ebrima | Founder
