Mission
Why BRIMĀ?
Hey fam! I'm Ebrima, founder of the "Concept of a Plan," better known as BRIMĀ. This is where headwear finally gets the makeover it has needed. Here at BRIMĀ, we’re constantly pushing the boundaries of traditional headwear because we believe in improvement, elevation, and excellence. No one should have to sacrifice comfort or performance when protecting their hair. Therefore, we've reimagined headwear for the modern era while respecting our cultural roots by prioritizing protection, functionality, and style.
If It Ain’t Broke… Make It Better!
Traditional durags & wave caps will always have their place in hair care. They're iconic, effective, and part of cultural heritage across Afro-hair types. Taking that into account, we knew we could use the traditional blueprint as a launchpad to create something new, fresh, and efficient that adds more value to your lifestyle.
BRIMĀ Moves Different
While designing our collection, we focused on solving real problems that many of us experience with traditional headwear. Here’s what we came up with:
Performance Collection
- Sweat-resistant materials that keep your hair dry during workouts
- Breathable construction to stay cool when active
- Secure compression that doesn't budge during activities
- UPF 50+ protection because we care about your skin too
Leisure/Comfort Collection
- Anti-slip technology that keeps your headwear in place, especially during sleep
- A squeeze & slide system replaces traditional ties with a tab
- Line-free design because nobody wants forehead marks
Keepin’ It 100
We understand that trying something new (especially with hair care) requires trust. That's why we've carefully considered every detail and continue to refine our design based on your feedback. Our products are here for when you need that extra functionality and performance, with a dash of style.
Whether you're hitting the gym, maintaining your waves overnight, or just going about your day, our goal is to design headwear that adapts to your lifestyle while sustaining the core purpose of protecting and maintaining your hair.
Innovation With Purpose
During my early career days, senior colleagues emphasized listing all requirements for a part or system before designing it. I've carried these principles from aerospace engineering to apparel design in creating BRIMĀ headwear.
Tested, Refined, and Proven
My background in design engineering & strategic sourcing allows me to ensure every BRIMĀ product meets the highest quality standards. Each piece is thoroughly tested, measured, and inspected to guarantee the quality and performance you deserve.
Ethically Sourced & Sustainable
We also believe in doing things the right way. From sourcing materials ethically to manufacturing with sustainability in mind, every BRIMĀ piece is crafted with respect and appreciation for the people who wear them and for the environment.
Come Rock With Us
If you're looking for headwear that combines tradition with innovation, you’re in the right place. If you value protection and convenience, look no further. Whether you want to stay fly in moments of high performance or moments of leisure, we got you. I am personally welcoming you to BRIMĀ, because you’re already one of us. You belong in the family!
The door’s open, get in here!
-Ebrima | Founder